题目 13 范文：中立立场
The most effective advertising combines emotional and factual appeals. Kelly is right that a memorable story can catch attention and help people connect with a brand. Andrew is also correct that customers need clear facts before spending money. A good advertisement could begin with a simple story showing how a product solves a real problem, then present its price, main features, and limits. The balance may change with the product. A charity campaign may need more emotion, while a computer advertisement should provide more technical information. However, both should remain honest. Emotion encourages people to care, and facts help them decide. Used together, these methods can attract interest, build trust, and reduce disappointment after a purchase.