题目 13 范文：支持 B（事实型广告）
I agree with Andrew that logical and factual advertising is more effective. Customers want to know what a product does, how much it costs, and why it is better than another choice. Clear information helps them make a confident decision and reduces disappointment after purchase. This is especially important for products such as computers, cars, or health services. Kelly notes that emotional stories are memorable, but a strong feeling may disappear quickly if the product does not meet the customer’s needs. Emotional advertising can also seem dishonest when it hides important limits. A company builds lasting trust by giving accurate details and realistic comparisons. For most purchases, useful facts create more satisfied customers than a beautiful story alone.