题目 13 范文：支持 A（情感型广告）
I agree with Kelly that emotional appeals are generally more effective in advertising. Customers see many advertisements every day, so facts alone are easy to forget. A short story that creates happiness, excitement, or nostalgia can remain in a person’s memory and connect that feeling with a brand. Emotional ads are also more likely to be shared with friends, giving a company wider attention without additional cost. Andrew is right that buyers need honest information, especially for expensive products. However, facts can be placed on a website or product page after an emotional message first gains interest. Because purchasing decisions are not completely rational, an advertisement that makes people feel something is often the strongest way to begin a customer relationship.